About Daniel
Digital Intelligence Consulting | Digital Sales Partnership
I am now focused on developing Integrated Digital Advertising Solutions for our client’s customer acquisition programs. By adopting a scientific approach to advertising and using empirical test-measure-optimise modeling, results are tweaked. In simple terms: find what works efficiently and do more of it.
Leveraging the last 15 years of my professional experience having worked with over hundreds of Senior Executive clients in Banking, Travel, Media Agencies, Government Ministries, FMCG regionally, I now consult on Digital Best Practice. It’s exciting to combine my professional experience with the correct application of the latest digital media technologies to achieve client goals & targets. This includes Online Sales.
In today’s pervasive digital connectivity, consumers are increasingly devouring web content on mobile, always-on “socialware apps”. Our part in this evolving Digital Ecology is to correctly match advertising messages to relevant digital content; optimized for mobile devices or otherwise.
At Digital Marketing ROI, the mandate is to strive for Digital Best Practice: Driving R and reducing I for clients.
To date, I have worked & consulted with M.Ds, C.M.Os and Stakeholders of the following companies … on Digital Strategy & Analytics
Alibaba.com, Avis, Cisco, CIMB Stockbroking, Central Provident Fund, eBay, FarEastFlora, Google, Hardware Zone, Housing Development Board, Hong Kong Broadband, Hong Kong Trade Development Council, HSBC Bank, Hong Kong Broadband, iFast Financial Group, Quamnet, MediaCorp , Global Sources, Ministry of Defence, Ministry of Information, NTUC, PayPal, PropertyGuru, Prudential Insurance, Shaw Cinemas, Singapore Press Holdings, Standard Chartered Bank HK, StarComm, StrawberryNet, TVB, Tiger Airways , Universal McCann SG & HK, Wall St Journal, Yahoo HK & SEA, Yellow Pages HK & SGP, Zenith HK & SGP, Zuji & in Australia: ACP-Magshop, Asgard Securities, Australian Consolidated Press, Australian Wool, CBA, Fuji Xerox, Google, Green Grocer, Hamilton, IMB Bank, The Intermedia Group, MBF Insurance, Merck – Sharpe & Dohme, National Hire, Octopus Travel, Raine & Horne, Rentokil, Rabo Bank, Rural Press, Sony, Travel Corporation, Travel.com.au, Trend Micro, Thrifty Car Rental, Woolsworths, University of Sydney.
Prior to my Online career, I worked for The University of Sydney as the Marketing Manager. With largely offline responsibilities in those days, I was in charge of Campaigns, Major Events, Publications and managing a small team of professionals to drive Graduate and Post Graduate enrollments.
