About Daniel
Consumer Business Intelligence, Web Analytics, Strategy Consultant
Over time, I started to mature into a relatively new medium and in my case working more closely as ever into the rarified field of Online Analytics. A lot of what I do involved developing ideas on SWOTs with clients. It is now part of my thinking processes and is pervasively integrated into my overall personae.
What I love most about what I do is the richness of ideas that comes from discovering each business needs and challenges in developing new revenue streams and consolidating new ones. Of all the possible ideas and proven possibilities when it comes to integrated marketing, I find generally that very little is actually applied in a scientific and measurable manner. Of course, there are exceptions … those are far and few to be frank though.
Where I think most companies tend to let themselves short of a brilliant performance is in Sales. Although there are several well know systems of selling out there, I rarely come across examples of a systematic way of pushing a Company’s value proposition out there. I have to admit that The Art of crafting a win-win value proposition is more art than science and yet can include a combination of both. After reading my short bio below, please click on this link where I will share more of my views relating to Business Strategy in general and The Art of Sales
Moving to Asia in 08 I took residence in Hong Kong so as to look after our Business Managing Hitwise Singapore & Hong Kong. Sometime in 09, I decided that it would best to focus on Singapore and emerging markets like Malaysia and Thailand. My work revolves around developing awareness about the way online is measured and critical competitive consumer intelligence to help clients achieve their ROIs. Clients range from Search Engines, Publishers, Multi nationals Clients and Agencies as well where we offer the Online Currency upon which Digital Media is often bought and sold.
In the beginning, I did have a hand at several entrepreneurial pursuits immediately after leaving University and held several Sales and Marketing roles leading to becoming the Marketing Manager at The University of Sydney’s Faculty of Business & Economics and Health Sciences. In charge of Campaign, Major Events, Publications and managing a small team of professionals, I drove awareness about and visibility for Post Graduate Students specifically. Doing it back then involved at best EDMs as the Web as we know it was still in its developmental stages.
Frustrated by the limitations of offline marketing, I left the University and started consulting. One thing led to another leading me to working in Search Optimization for a while. An opportunity to work at Nielsen Netratings as they called themselves back then came up and I did my tenure there specializing in a Site Centric Measurement, Panel Methodology and Ad Tracking. It did not take long before Hitwise came knocking on my door where I immediately took to their breadth and depth of Data.
Working with client at that time like Google, Sony, Travel.com and many more of the world’s leading brands, the common themes that would come up was to spell out the distinction between various measurement metrics and platforms. Another common request was to understand best practice in sifting through and applying the competitive Intelligence published daily. I really enjoy working with the Data and still do to this day.
Within months of joining hitwise , I was asked to manage Hitwise’s Singapore and Hong Kong existing business, doing so from Sydney and travelling ever so frequently to Asia. In 2008, I was officially made Country Manager for Hong Kong and Singapore. This is when I made the decision to move closer and finally sold/gave away all my belongings and relocated to Hong Kong in mid Nov 08.
Based out of Singapore Experian offices, I am a Team member of the Greater Experian Group of Companies like Footfall, CRM, Decision Analytics, Cheetah Mail, QAS and then some. Experian acquired Hitwise mid 2007 for a princely sum of USD 250M
A lot of the consulting work I do involves understanding how clients are achieving their ROIs. The Hitwise value proposition then comes in by benchmarking what the best in their game are doing online. Having worked with clients right across all the various industry sectors such as Media, Entertainment, Agencies, Publishers, Sports, FMCG and more, I have instinctively developed objective ways of determining Critical Path Solutions to client needs.
Without the Data to back my insights though, it would not be the same and I do owe a lot to the creativity that led to Hitwise’s development over the last 12 years.
I look forward to a time in the future when I will step into an advisory role working on Digital Convergence Platforms and Technologies. Personally, I also like to work out after work … it help me relax and stay focused.
There a few simply things in life that I have learnt to love and appreciate. This includes spending quality time at home, going for a Hike, swimming in the emerald China seas, looking forward to getting my own motorbike and getting that wind back into my hair as I taste that sweet sense of freedom … I envisage a time I my life when I will be able to do more of this as a Consultant to Corporate Boards and this is exactly what I am striving for today in my career path.
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