SEO practitioner or just curious about rules governing natural Search? Google, Yahoo & Bing decide to enrich Search listings: goo.gl/tmfDS
Archive for the ‘Search Marketing’ Category
Universal Search Markers
06/03/2011A Prospect’s Journey to your Door
03/29/2011The Customer Journey: what appears to be a potential source of “rich” actionable intelligence (pardon the pun) comes down to a marketeers ability to map the prospect’s journey as they become a customer .. but how .. http://digitalmarketingroi.com/blog/lead-source/
Squidoo .. is it where Algorithms leave off
03/07/2011I am sure you may have heard of the term “Like a G6″ at the bar or radio all the time … Searched a million times in one month. You wont find the answer on Wiki … un”like” squidoo
Click Attribution Modeling
02/10/2011Many of us in Marketing think about post-click, last-click and first-click attribution. How can we credit the various marketing channels efforts from identifying the original click and ensuing re-visits that resulted in the Action or Sale. Here are my thoughts on this matter … http://danielyen.com/digital-thought-leadership-series/the-display-banner-chain-reaction/
Digital Marketing ROI
12/22/2010If you are a Marketing Professional, ask yourself a few key questions every now and then … > What is your Brand’s market share of Online Customers for your type of Product? > Is your Brand driving Online Customer Acquisition? > Are you measuring that? > What is your Marketing Cost per Sale per product? [...]
